Thurrock Plan for Culture - Background
The launch of this plan follows research, consultation and focused conversations with residents, “creatives” (i.e. those involved in the cultural sector), cultural organisations and other stakeholders, drawing in different voices and outlooks. In collating a range of views, insights and data, key themes have emerged. These themes will guide priorities for action that will be shaped and owned by everyone who has a stake in growing culture and creativity in Thurrock.
This strategy aligns with a number of local, regional and national strategies, recognising the need to establish continuity of outcomes and a shared ambition across departmental, organisational, political and locational boundaries.
The engagement and listening process highlighted the following areas for development which should inform key priorities for action:
- There is a need to increase visibility and coherence across Thurrock’s cultural offer, with different forms of culture celebrated, amplified and improved marketing.
- Consistent amongst everyone we heard from was a desire for different places and spaces to be activated for creative and cultural use including buildings that are familiar to residents and close to where they live.
- People also told us they value existing creative and cultural places and spaces, such as the Thameside Theatre and Complex, which offer the opportunity to enjoy a range of experiences in a friendly, community focussed venue, including theatre productions, cinema, museum and heritage, library services and the arts.
- Greater recognition of the contribution culture can make towards healthy, happy and prosperous communities was considered vital, and should be backed up with collaborative and coordinated resources and investment, and shared ‘evidence of impact’ measures.
- People want to be more than audiences and consumers. Recognising this desire to be active participants, enabling individual creativity and opportunities for cultural co-production are important.
- Cultural leadership should be diverse and representative of Thurrock. Different perspectives and lived experiences foster cross-fertilisation, creativity and innovation.
- The Plan must also deliver real and tangible benefits for our children and young people, acknowledging that every child and young person should have opportunity to maximise their potential in life.